Why brands need digital strategy
Businesses today differentiate not on product or price, but on the quality of the experience they provide. And customer experience is increasingly digitized.
If you can impress demanding customers with a frictionless journey, 你会赢得好感, 订婚, 和市场份额. But the question is: what do your customers really want?
Over 17 years of experience have s如何n us one thing: quality digital experiences need a strategy driving them. We’ve helped countless clients draw actionable digital roadmaps, 推出新网站, and create the apps and experiences that help them compete and win.
Forming a successful strategy partnership
When you commit to working with a team on digital strategy, you want to be confident they know what they’re doing. In our years developing strategies, we understand what clients need from a strategic team:
订婚. Curiosity is the mark of a strong strategic partnership – your strategy team 应该 s如何 a deep interest in your business and your customers from day one.
聪明才智. Your strategists 应该n’t be afraid to apply past experience – that’s part of their value – but they 应该 demonstrate the ability to meet unique problems with truly unique solutions.
可行的想法. Your team 应该 make a point to follow “This is what we can do…” with “…and this is 如何 we do it.” Good strategists are always weighing risk and reward, gauging what’s feasible and what isn’t.
看看金沙体育app的团队
can transform your brand.
发现
你到底是谁?
Our team digs deep with clients through frank stakeholder sessions that help us come to grips with your business. It’s a process that pushes the big questions to the surface: Where are you strong? Where do you struggle? And what are your goals and objectives?
竞争对手分析
Sizing up your rivals
No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, 如何 they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.
受众研究
定义你的人
We take every step of our strategy process seriously, but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.
经常, the deliverable for 受众研究 is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, 包括分析, social listening data, 用户测试, and information from the client. They help us focus on what visitors want and 如何 they will navigate your digital experience.
建立一个战略
Insight turns actionable
Preparing a strategy is a team effort. 策略, 设计, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.
It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you 应该 做,但 如何 这是可以做到的.
演讲 & 实现
Moving toward the future
We present every strategy to every client, standing by to answer any questions and further explain 如何 our decisions get made. After the initial presentation, the team remains on standby, ready to offer clarity, 回答问题, and plan the next steps to set the new experience in motion.
